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Coluna Fernando Calmon – FCA-Renault- fusão
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Coluna Fernando Calmon: Fusões inevitáveis

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Notícia era esperada, mas causou agitação no mundo da indústria automobilística.  No início da semana, a proposta da FCA de se fundir com a Renault refletiu a atual e gravíssima pressão de custos do setor. Embora a marca francesa deixasse transparecer uma posição mais passiva que ativa, admitiu publicamente estudar a fusão. Há algumas implicações […]
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Coluna Fernando Calmon – Compra pelo celular
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Coluna Fernando Calmon: Onipresença digital

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A maneira de comprar automóveis vem mudando rapidamente e no Brasil as iniciativas podem surpreender. O cenário começou a se modificar na década passada e se aprofundou nessa década à medida que os telefones celulares inteligentes ou smartphones evoluíram e o acesso às redes de dados ficou mais fácil e rápido. No seminário de Marketing […]
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