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Lançamentos

Chevrolet lança e-commerce de peças genuínas

Carol Vilanova
0
Com o objetivo de fidelizar reparadores independentes, a General Motors do Brasil está lançando um e-commerce de peças genuínas da marca. Com o nome de “Peça Chevrolet” (www.pecachevrolet.com.br), o site vai permitir desde a consulta ao catálogo, solicitação de peças, negociação e pagamento online. O acesso gratuito pode ser feito apenas por oficinas. Toda operação […]
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Colunistas

Sair da retranca

Carol Vilanova
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– Coluna Alta Roda nº 851 – O Governo Federal perdeu mais uma batalha de comunicação ao anunciar o novo programa de financiamento industrial para a cadeia de produção automobilística. Outra vez passou a impressão de que estava socorrendo um segmento considerado privilegiado, com juros subsidiados, em detrimento dos demais setores da economia, inclusive o de […]
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