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Colunistas

Oportunidade Perdida

Carol Vilanova
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A 2ª Conferência Global de Alto Nível sobre Segurança no Trânsito, realizada semana passada em Brasília, foi meritória por reunir experiências nesse tema tão complicado ao redor do mundo. Acima de tudo, ficaram registradas assimetrias por todos os lados dadas as diferenças culturais, de mentalidade e de desenvolvimento econômico entre os países. O documento final, […]
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Colunistas

Peugeot fecha ciclo de novidades com 408 Mercosul

Carol Vilanova
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Marca francesa renovou produto enfocando em sua postura de mercado de ampliar conteúdo de seus produtos e pareá-los com a visão popular de os Peugeot serem de construção e conteúdo refinados. Não fez mudanças estruturais, mas criou intervenções para caracterizar o automóvel como atrativo sobre o modelo já conhecido. Razão simples: dificuldades de mercado, queda […]
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Dicas

ContiTech alerta para o risco das correias falsificadas

Carol Vilanova
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Marca do Grupo Continental, a ContiTech, fabricante correias automotivas envia comunicado para alertar sobre o risco da comercialização de correias automotivas falsificada, que teve um crescimento grande nos últimos anos. Segundo a marca, que fornece correias para praticamente todas as marcas e modelos de automóveis comercializados no país e, os produtos falsificados representam um grave […]
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