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Laboratório Químico do IQA é acreditado pela CGCRE do Inmetro       

Carol Vilanova
0
A Coordenação Geral de Acreditação (CGCRE) do Inmetro acaba de acreditar o Laboratório Químico do IQA (Instituto da Qualidade Automotiva), instalado nas dependências do Parque Tecnológico de Sorocaba, a 100 Km de São Paulo. Segundo a entidade, a certificação representa o reconhecimento da competência técnica do laboratório para o desenvolvimento das atividades de ensaios em […]
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coluna-alta-roda-kicks-1
Colunistas

Kicks na hora certa

Carol Vilanova
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KICKS NA HORA CERTA A Nissan precisava mesmo de algo diferenciado para dar impulso às vendas no Brasil e diminuir a ociosidade da fábrica de Resende (RJ), até agora restrita ao March e ao Versa. A aposta nos SUVs compactos (em cincos anos o segmento passou de 2% para 10% do mercado), com o lançamento […]
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21-07-de-carro-por-aí-kicks-1
Colunistas

Caro Kicks

Carol Vilanova
0
Nissan mostrou seu próximo produto, o Kicks. Segue o rito usual no processo: apresentação à imprensa, mídia sem custos; pausa para divulgação entre leitores; após, anúncios pagos e promoções. Até março será importado. Aí, quando iniciar ser produzido na fábrica de Resende, RJ, será o primeiro Nissan atualizado. March e Versa, atualmente lá feitos existiam […]
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