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Coluna Fernando Calmon – BMW Série 3
Colunistas

Coluna Fernando Calmon: Reservar forças

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O apelo este ano foi menor, mas o Salão do Automóvel de Paris manteve-se atraente ao público, mesmo com a ausência recorde de 16 marcas. A indústria mundial enfrenta pesados investimentos em quatro níveis de alta tecnologia – eletrificação, conectividade, direção autônoma e compartilhamento – e sem descuidar dos atuais veículos. Por isso tem havido […]
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Coluna de Carro Por Aí Foto Legenda 01 coluna 4018 – Volkswagen_T-Cross
Colunistas

Coluna De Carro Por Aí: O fator

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Dirigi o T-Cross em exemplar de pré-produção no circuito particular da cinematográfica Fazenda Capuava, quase lindeira ao Aeroporto de Viracopos, SP. Creio-o versão final, pois será apresentado no dia 25 e, após, no Salão do Automóvel. À venda ? Aposto final março 2019. Passou a obrigatoriedade profissional de usar sedãs de topo, e meu carro […]
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Coluna Fernando Calmon – Compra pelo celular
Colunistas

Coluna Fernando Calmon: Onipresença digital

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A maneira de comprar automóveis vem mudando rapidamente e no Brasil as iniciativas podem surpreender. O cenário começou a se modificar na década passada e se aprofundou nessa década à medida que os telefones celulares inteligentes ou smartphones evoluíram e o acesso às redes de dados ficou mais fácil e rápido. No seminário de Marketing […]
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