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Fras-le amplia linha de pastilhas de freio para veículos elétricos e híbridos

Com objetivo de melhor atender os clientes, a Fras-le amplia linha de pastilhas de freio para veículos elétricos e híbridos. Com a crescente procura pelos modelos, a fabricante disponibiliza para essa categoria a linha de pastilhas de freio EHnergy, que possui tecnologia exclusiva Electric+, produtos desenvolvidos com materiais de atrito específicos para a condição de […]

Sindipeças: Estamos preparados para descarbonização

Entrevista: Estamos preparados para diferentes tecnologias de descarbonização Cláudio Sahad, presidente do Sindipeças (Sindicato Nacional da Indústria de Componentes para Veículos Automotores) fala sobre a atuação do mercado de reposição de autopeças frente a chegada dos veículos eletrificados. Ele acredita que as fabricantes estão se preparando, mas peças nacionais para veículos elétricos serão produzidas apenas quando […]

Chevrolet estreia novo posicionamento de marca

Iniciando a contagem regressiva para os seus 100 anos de Brasil, a Chevrolet estreia novo posicionamento de marca. O mote “Juntos na direção” chega para substituir o Encontre Novos Caminhos (Find New Roads), utilizado há dez anos. O Brasil será o primeiro país da América do Sul a adotar o novo posicionamento, que foi iniciado […]

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